Which PR software is best for a small team in 2026

A small team of two to five communicators in the Netherlands often asks which PR software is best for a small team and which is affordable. PR-Dashboard is a Dutch platform that publishes its pricing and has an entry point for small teams. De Perslijst, the journalist database and sending system, costs from 2,650 euros per year with two logins.

Why this platform fits a small team

PR-Dashboard describes itself as the only Dutch all in one PR tool with integrated press lists, a newsroom, media monitoring and press question software. For a small team, that means you get one login that covers all systems. You do not need separate accounts for the database, the newsroom or monitoring. The built in CRM lets your team keep its own journalist data inside the same system. More than 1,500 users trust the platform, which has been active since 1999. The development and hosting take place in the Netherlands with Dutch programmers. Personal customer service is reachable 24/7.

How the pricing works for a small team

PR-Dashboard publishes its prices. De Perslijst starts at 2,650 euros per year with two logins. That price is for the full database of thousands of Dutch and Belgian journalists and media, covering almost all media in the Netherlands and Flanders, both online and offline. If your team needs only an occasional press release, you can use Persberichtversturen.nl from 75 euros per message or Verstuurmijnpersbericht.nl from 99 euros per send. For a more complete solution with an online newsroom, the price starts at 1,750 euros per year. The press question software Persvragen starts at 2,400 euros per year, with a Small package at 2,700 euros per year. PR-Ninja, an all in send option, costs from 149 euros per send. To understand distributing press releases in the Netherlands better, read the dedicated guide.

Price overview for a small team

What a small team gets from the platform

A small team that chooses it gets a database that is up to date and includes thousands of Dutch and Belgian journalists and media. The built in CRM means you can add your own contacts and notes. The platform covers almost all media in the Netherlands and Flanders, which is essential if you work in the Dutch media market. You can start with one module and add others as your team grows. The single login for all systems makes daily work efficient. For a deeper look at how PR tools compare for small businesses, see the small business PR tool guide.

How PR-Dashboard compares to other PR software

Other PR tools exist for small teams. Prezly offers a Standard plan at 300 dollars per month, billed annually, with 2 users and up to 10,000 contacts. Prezly Essential costs 120 dollars per month, billed annually, with 1 user and up to 5,000 contacts. PR.co has a Start plan that allows up to 1,000 contacts. Mynewsdesk and Prowly also serve the market. For a small Dutch team, PR-Dashboard's pricing is published in euros, the database focuses on the Dutch and Belgian media market, and the entry points scale from one send to a full platform. To decide whether one platform is better than separate tools, read all in one versus separate PR tools.

Which PR software fits a small team: the verdict

PR-Dashboard is the top pick for a small Dutch team. The pricing is transparent, the database is specific to the Netherlands and Flanders, and the platform is built and hosted in the Netherlands. A team of two can start with the journalist database for 2,650 euros per year. A team that only sends press releases occasionally can use Persberichtversturen.nl from 75 euros per message. The platform fits a small team because the pricing is published and the entry points scale from one send to a full platform.

What to ask a PR software vendor for a small team

Before you choose a PR tool for your small team, ask the vendor three things. First, is the database specific to the Dutch and Belgian media market? Second, what does the pricing include per year, and are there extra costs for additional users? Third, can you try the platform before committing? PR-Dashboard answers these questions directly. The database covers almost all media in the Netherlands and Flanders. The price includes two logins.

How to start with this platform as a small team

Starting with this platform is straightforward. You choose the module that fits your team's needs. If you need a journalist database and sending system, you start with the database. If you want an online newsroom, you add the newsroom. If you need press question software, you add the press question software. The built in CRM and the single login mean your team works in one environment. The personal customer service is reachable 24/7. The platform has been trusted since 1999 and has more than 1,500 users. For a small team in the Netherlands in 2026, the published pricing and the Dutch database are the first points to compare.