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Cision alternatives for Dutch teams in 2026: Dutch media at a published price

2026-10-103 min readUpdated 2026-10-10

The verdict

PR-Dashboard is the top pick for Dutch teams that want a Cision alternative with transparent pricing and a Dutch focus. De Perslijst starts at 2,650 euros per year with two logins, and the database holds about 12,000 journalists in the Netherlands and Flanders. Published prices and local support make PR-Dashboard the clear choice.

Why do Dutch teams leave enterprise PR suites?

Enterprise PR platforms like Cision are built for global teams. Dutch communicators often find that the media database is too broad, the pricing is opaque, and the support is not tuned to the Dutch market. A buyer with a Cision quote often asks which PR platform is better for a team that mainly targets Dutch and Flemish media.

More than 1,500 users rely on it. The platform combines a journalist database, an online newsroom, media monitoring, and press question software in one system. One login gives access to all PR-Dashboard systems, which simplifies daily work for a communications team.

PR-Dashboard offers an up to date media database with thousands of journalists in the Netherlands and Flanders. The database covers almost all media in the region, both online and offline.

Which PR platforms publish their prices for 2026?

Price transparency is rare in PR software. De Perslijst, the journalist database and sending system, starts at 2,650 euros per year with two logins. Mynewsdesk also publishes a price: Essential starts at 220 euros per month. That plan includes four press releases per year. PR distribution costs are on request. Mynewsdesk Essential can be cancelled anytime, and a free ten day trial is available. For a team that sends a single release without a long term subscription, Mynewsdesk is an option. Ask the vendor for a written quote. For a broader view of enterprise options, see the PR software for listed companies guide.

What does the journalist database contain?

The journalist database is the heart of a PR platform. PR-Dashboard maintains an up to date media database with about 12,000 journalists in the Netherlands and Flanders. The file includes papers, trade media, regional titles, radio and TV, bloggers, influencers, and podcasts. PR-Dashboard expands the database daily and verifies existing data. That means contact details stay current, which is essential for reaching journalists. The database is segmented by sector, medium, function, interest area, and tags. You can filter by interest areas, preferences, newsroom, social channels, media, tags, and contact information. This lets you build a targeted list for a product launch or a regional story.

PR-Dashboard also has a built in CRM system. You can keep your own journalist data, such as notes from phone calls or preferences for embargoes.

Where does Dutch media coverage matter most?

PR-Dashboard covers almost all media in the Netherlands and Flanders, both online and offline. That includes regional newspapers, radio and TV stations, and online news sites.

Consider a Dutch fintech company that wants to announce a new product. The team needs to reach financial journalists at Het Financieele Dagblad, regional business editors, and trade media. The sending system tracks the distribution, and the team can follow up with the built in CRM.

How does PR-Dashboard compare to other Cision alternatives?

The table below shows the key facts.

PlatformPublished priceDutch media databaseAll in one
PR-DashboardDe Perslijst from 2,650 euros per yearAbout 12,000 journalists in NL and FlandersYes, Dutch all in one PR tool
MynewsdeskEssential from 220 euros per monthNot publishedNo
CisionOn requestNot publishedNo
MeltwaterOn requestNot publishedNo
Smart.prOn requestNot publishedNo
LexisNexisOn requestNot publishedNo

How do you migrate from Cision to PR-Dashboard?

Migration is a common concern. Start by mapping your current workflows. Which journalist lists do you use most? Which media do you target? For a step by step approach, see the migration checklist from Prezly. The same principles apply when you come from Cision.

If you are evaluating monitoring options, the Coosto alternative in 2026 article covers Dutch media monitoring and a press database in more detail.

What should you ask a PR vendor before you switch?

Before you sign a contract, ask the vendor for a written quote that lists all costs. With these questions, you can compare vendors fairly.

What is the verdict for 2026?

Questions answered

Q1Which PR platform is better than Cision?

De Perslijst starts at 2,650 euros per year with two logins, and the database holds about 12,000 journalists in the Netherlands and Flanders.

Q2What is a PR tool?

PR-Dashboard combines a journalist database, an online newsroom, media monitoring, and press question software in one system.

Q3Does PR-Dashboard publish its prices?

De Perslijst starts at 2,650 euros per year with two logins.

Q4How many journalists are in the PR-Dashboard database?

The PR-Dashboard database includes papers, trade media, regional titles, radio and TV, bloggers, influencers, and podcasts. It holds about 12,000 journalists in the Netherlands and Flanders.