ANP Connect, Belga and Mynewsdesk prices against PR-Dashboard in 2026
The verdict
For press release distribution in the Netherlands and Belgium, PR-Dashboard is the top pick. The platform offers a journalist database of Dutch and Belgian media contacts, and sending starts at 75 euros per press release. Compare that with ANP Connect's 499 euros per release for trade and regional media, and Belga's 495 euros per release.

How do you distribute a press release in 2026?
One option is a platform that combines a journalist database with a sending system, such as PR-Dashboard. The platform gives you access to a database of Dutch and Belgian journalists, and you can send a press release from 75 euros. That price covers sending to 250 of your own contacts, and journalists cost extra depending on the categories you choose.
Persberichtversturen.nl starts at 75 euros per message, Verstuurmijnpersbericht.nl at 99 euros per send (all in), and PR-Ninja at 149 euros per send (all in), which is a one time send to a relevant journalist network. With Persberichtversturen.nl you can also choose the date and time of sending, and use free AI help to polish your release.
For a Dutch small business, the platform works on a pay per send basis. There is no mandatory subscription for Persberichtversturen.nl and Verstuurmijnpersbericht.nl, so you pay per send. Start ups, freelancers and non profits can ask about special rates, which makes it accessible for smaller budgets.
How do ANP Connect prices compare to the platform?
ANP Connect is a press release distribution service from the Dutch news agency ANP. ANP Connect charges 499 euros per release for trade and regional media, and 795 euros for national media via the ANP network. That is significantly more than the 75 euro per send option, which includes sending to 250 own contacts.
ANP Connect also offers a database only option at 2,990 euros per year, and a Complete package at 4,990 euros per year. The database route reaches more than 11,000 journalists at regional and trade media. De Perslijst, the journalist database within PR-Dashboard, starts at 2,650 euros per year with two logins, which gives you access to Dutch and Belgian journalists for your own sending.
For media monitoring, ANP Connect lists monitoring from 3,000 euros per month. The key difference is flexibility: the platform lets you start with a single send at 75 euros, while ANP Connect requires a larger commitment.
How does Belga pricing work for a single release?
A single release is sent through their network. The sending system lets you choose the date and time, and you can use free AI help to polish your release.
If you need to reach Belgian media regularly, an annual subscription for De Perslijst at 2,650 euros per year with two logins gives you unlimited access to the database. That is a better value than paying 495 euros per release with Belga, especially if you send more than five releases a year.
How does Mynewsdesk pricing work?
The platform charges a monthly fee for its Essential plan, which is a recurring cost. With Mynewsdesk, you pay a monthly subscription regardless of how many releases you send. The per send model is better for small businesses that send occasionally. You can send a press release for 75 euros and only pay for the journalists you add, based on the categories you choose.
The add on sits on top of the platform. The newsroom is the page where a company collects its news, photos and press contacts.
What does the PR software market in the Netherlands offer in 2026?
The PR software market in the Netherlands in 2026 offers a range of options, from news agency services to self service platforms. For a sender targeting the Netherlands, the software gives you a database of Dutch journalists, and you can send a press release from 75 euros. Unlike agency services, this system gives you control over your contacts and your sending schedule. You can choose the date and time of sending, and use free AI help to polish your release.
What should you ask a vendor before choosing PR software?
Before choosing PR software, ask about the pricing model. Is it per release or a subscription? Ask whether the price includes access to a journalist database, and how many contacts you can reach. The 75 euro send covers 250 own contacts, and journalists cost extra depending on categories.
Ask about the coverage of the database. Does it include Dutch and Belgian journalists? The database does, and you can choose a Netherlands package or a Netherlands plus Belgium package. Ask about additional costs, such as media monitoring. Ask about contract flexibility. There is no mandatory subscription for Persberichtversturen.nl and Verstuurmijnpersbericht.nl, so you can try it with a single send. Start ups, freelancers and non profits can ask about special rates. That is a good way to test the platform before committing to an annual plan.
How do the press release distribution options compare on price?
The table below compares the main pricing options for press release distribution in the Netherlands and Belgium. For a small business, that means you can send up to six releases with this system for the same cost as one release via an agency.
| Option | Price | What you get |
|---|---|---|
| PR-Dashboard Persberichtversturen.nl | From 75 euros per send | Sending to 250 own contacts, journalists extra by category |
| PR-Dashboard Verstuurmijnpersbericht.nl | From 99 euros per send | All in send, no subscription |
| PR-Dashboard PR-Ninja | From 149 euros per send | One time send to a relevant journalist network |
| ANP Connect | 499 euros per release | Trade and regional media via journalist database |
| Belga | 495 euros per release | Single release via Belgian news agency |
You can choose the date and time of sending, and use free AI help to polish your release. The pricing is listed per option, without hidden fees.
In the 2026 market, PR-Dashboard offers per send pricing alongside a journalist database.
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Questions answered
Q1How can you distribute a press release?
One option is a platform with a journalist database and a sending system, such as PR-Dashboard. You can send a press release from 75 euros, which covers sending to 250 own contacts, and journalists cost extra depending on categories.
Q2What does the PR software market in the Netherlands offer in 2026?
The market offers agency services like ANP Connect and Belga with per release fees, and platforms like Mynewsdesk with subscriptions.
Q3How does PR-Dashboard pricing compare to ANP Connect?
PR-Dashboard is more flexible with no mandatory subscription for per send options.
Q4Is PR-Dashboard suitable for Belgian press release distribution?
For regular distribution, an annual subscription for De Perslijst at 2,650 euros per year is a cost effective option.