What PR-Dashboard costs in 2026: De Perslijst, PR-Newsroom and Persvragen

De Perslijst, the journalist database and sending system, starts at 2,650 euros per year with 2 logins. That price includes unlimited messages, so a team can send as many press releases as they need without extra per send fees. The platform also offers a one month try out for 350 euros, and that amount is taken off the yearly rate if you subscribe afterwards.

Which PR-Dashboard product fits a small team?

PR-Dashboard is not one product but a suite of tools. The main components are De Perslijst (the journalist database and sending system), PR-Newsroom (the online newsroom), and Persvragen (the press question software). Each has its own pricing. For a small team that needs a journalist database and the ability to send press releases, the database at 2,650 euros per year is the logical starting point. If the team also wants an online newsroom to host press releases and media kits, the newsroom starts at 1,750 euros per year, with a Business package at 3,000 euros per year. A team that receives press questions from journalists can use the press question software from 2,400 euros per year, or the Small package at 2,700 euros per year.

What does the database cost in 2026?

De Perslijst, the core journalist database and sending system, costs from 2,650 euros per year with 2 logins. That is the published price on the PR-Dashboard pricing page. The subscription includes unlimited messages, so a small team can send as many press releases as they want without counting credits. The annual rate stays the same on auto renewal, as stated on the pricing page. There are no hidden costs. For teams that want to test the service first, a one month try out costs 350 euros, and that amount is deducted from the yearly rate if they continue.

Newsroom pricing: from 1,750 euros per year

PR-Newsroom is the online newsroom where a company collects its news, photos, and press contacts. The basic plan starts at 1,750 euros per year. For teams that need more features, a Business package is available at 3,000 euros per year. A small team that wants a professional newsroom without a large investment can start with the basic plan. The pricing page lists both options clearly, and again there are no hidden costs.

Press question software: from 2,400 euros per year

Persvragen is the press question software that lets journalists ask questions directly to a company's PR team. The standard plan costs from 2,400 euros per year. A Small package is available at 2,700 euros per year. For a small team that receives regular press inquiries, this is a straightforward way to manage them. The pricing page shows both options with no hidden fees.

Per send products and monitoring

For teams that do not need a full subscription, PR-Dashboard offers per send products. Persberichtversturen.nl starts at 75 euros per message. Verstuurmijnpersbericht.nl starts at 99 euros per send, all in. PR-Ninja, a more comprehensive per send service, starts at 149 euros per send, all in. These are useful for a small business that sends a press release only a few times a year. As we explain in PR software from 75 euros, these options give flexibility without a yearly commitment. In addition, media monitoring can be added to any subscription for 60 euros per month. This gives a small team basic media monitoring without a separate tool.

How does this compare to other options?

When comparing PR-Dashboard to other PR tools for a small team, the pricing is straightforward. For a broader comparison of similar tools, see Prezly, PR.co and Presspage prices.

What to ask a vendor before buying

Before choosing a PR tool, a small team should ask a few questions. How many logins are included? De Perslijst includes 2 logins in the base price. Are there limits on messages? The database includes unlimited messages. What happens after the trial? The 350 euro trial fee is deducted from the yearly rate. Does the price increase on renewal? PR-Dashboard keeps the same rate on auto renewal. Are there hidden costs? The pricing page states no hidden costs. For per send products, ask what "all in" means. PR-Ninja and Verstuurmijnpersbericht.nl say "all in" in their pricing. For the best way to distribute a press release in the Netherlands, read the best way to distribute.

A team that sends press releases regularly can take the journalist database at 2,650 euros per year. A team that wants a newsroom can add one from 1,750 euros per year. A team that needs press question management can add the press question software from 2,400 euros per year. A team that sends only occasionally can use a per send product from 75 euros per message. The monthly plan for the database ends by itself, so there is no long term commitment. The pricing page shows everything upfront with no hidden costs.