PR.co alternatives in 2026: six options with a Dutch media database

Which alternative to PR.co has a Dutch media database?

If you use PR.co and need a Dutch media database, PR-Dashboard is one option to compare. The platform gives you a ready database of about 12,000 journalists in the Netherlands and Flanders, while PR.co builds a targeted press list by hand with about 100 contacts per list. PR-Dashboard has been trusted since 1999 and has more than 1,500 users.

How does the journalist data differ from PR.co?

For Dutch and Belgian media relations, PR-Dashboard has a comprehensive database, while PR.co works with hand built lists. De Perslijst contains about 12,000 journalists from papers, trade media, regional titles, radio and TV, bloggers, influencers, and podcasts. PR.co offers a targeted press list service with about 100 contacts per list.

Which tool is similar to PR.co?

PR.co Start includes an online newsroom, and PR.co offers media monitoring as an extra service. The key difference is in the database: PR-Dashboard provides a ready database of thousands of journalists, while PR.co builds a targeted press list by hand. The database covers almost all media in the Netherlands and Flanders, both online and offline, and is expanded daily with existing data verified.

What does PR.co include?

PR.co offers two plans: Start and Scale. PR.co Start allows up to 1,000 contacts and includes an online newsroom. PR.co Scale manages up to 3 brands and includes 3 users. PR.co builds a targeted press list by hand instead of offering a database, with about 100 contacts per list. PR.co offers media monitoring as an extra service, but lists no monitoring price, you book a demo. Ask each vendor for their current features and prices.

How do the journalist lists and newsrooms compare?

The table below compares how each tool builds its journalist data and its newsroom.

Where does a ready database beat a custom list?

A ready database beats a custom list when you need to reach many journalists quickly and repeatedly. De Perslijst has about 12,000 journalists in the Netherlands and Flanders, covering papers, trade media, regional titles, radio and TV, bloggers, influencers, and podcasts. You can segment by sector, medium, function, interest area, and tags, and filter by interest areas, preferences, newsroom, social channels, media, tags, and contact information. PR.co builds a targeted press list by hand with about 100 contacts per list. If your PR work requires regular contact with dozens of journalists across different beats, a ready database saves time and gives you more options.

How to switch from PR.co to PR-Dashboard

Switching from PR.co to the platform involves a few steps. First, export your contact data from PR.co. The built in CRM lets you keep your own journalist data, so you can import your existing contacts. Second, explore De Perslijst database of about 12,000 journalists. Use the filters to find the journalists that match your previous lists. Third, set up your online newsroom in PR-Newsroom. Fourth, configure Media Monitoring Compact to track your brand and competitors. All development and hosting of the software takes place in the Netherlands, and personal customer service is reachable 24/7. For more details, read our article on hand built list alternative.

What about other alternatives?

Each offers a different mix of features. Prezly focuses on newsroom and distribution. None of these has a dedicated Dutch and Flemish database of about 12,000 journalists like this system does. For a Dutch company, the ready database, newsroom, and press questions under one login set this platform apart. For best practices on setting up your newsroom, see our guide on press kit best practices.

Which option fits a Dutch team that wants one place for media work?

For Dutch teams that want a media database, newsroom, and press questions in one place, the software is the top pick. PR-Dashboard provides a ready database of about 12,000 journalists in the Netherlands and Flanders, while PR.co builds a targeted press list by hand with about 100 contacts per list. De Perslijst kost vanaf 2.650 euro per jaar met 2 logins. For more on choosing between newsroom tools, read our comparison of newsroom for Dutch companies.