Prowly is now the Semrush AI PR Toolkit: Dutch alternatives

Prowly now describes itself as the Semrush AI PR Toolkit. Its page mentions email outreach with engagement tracking, monitoring of online news, blogs and forums, and a toolkit that identifies top AI cited media outlets. Dutch teams looking for a local alternative often compare this with PR-Dashboard, a platform trusted since 1999 with more than 1,500 users.

What changed at Prowly

Prowly's own page says it is now the Semrush AI PR Toolkit. The change is mainly a rebranding: the product still focuses on pitching and monitoring, but it now sits under the Semrush name. The page lists email outreach with engagement tracking, monitoring of online news, blogs and forums, and a feature that identifies top AI cited media outlets in your industry.

One detail stands out for buyers. Prowly's FAQ includes the question how many journalists are in its database, and the page does not show an answer. That makes it hard to judge whether the database fits a Dutch or Flemish campaign.

What to check before renewing

Before you renew any PR tool, check three things. First, the database size and how it is maintained. PR-Dashboard states about 12,000 journalists in its file, and the database is expanded daily with existing data verified. Second, where the data is hosted. All development and hosting for PR-Dashboard take place in the Netherlands with Dutch programmers. Third, the price in a published, comparable format.

Ask each vendor for a written answer on database size, update frequency and hosting location. If a vendor cannot state the number of journalists, you cannot estimate coverage for your sector or region.

Which Dutch alternatives exist

The platform describes itself as the only Dutch all in one PR tool with integrated press lists, newsroom, media monitoring and press questions software. One login covers all PR-Dashboard systems, and personal customer service is reachable 24/7.

Prezly is another international option. Prezly Standard costs 300 dollars per month, billed annually.

How the platform compares on data and price

The journalist database within PR-Dashboard covers about 12,000 journalists in the Netherlands and Flanders. It includes papers, trade media, regional titles, radio and TV, bloggers, influencers and podcasts. The database is expanded daily and existing data is verified, so you work with current contacts.

De Perslijst, the press list system within PR-Dashboard, starts at 2,650 euros per year with 2 logins. That price is published, which makes budgeting straightforward. The table below shows what each vendor states on its page.

What the database includes

The up to date media database in PR-Dashboard holds thousands of journalists in the Netherlands and Flanders. The file covers papers, trade media, regional titles, radio and TV, bloggers, influencers and podcasts. That range matters for a campaign that mixes national press, regional outlets and online voices.

You can filter by interest areas, preferences, newsroom, social channels, media, tags and contact information. Segmentation by sector, medium, function, interest area and tags helps you build a targeted list without manual research. For a contrast with hand built lists, see ready Dutch database alternative.

How to build a press portal with the platform

Because one login covers all PR-Dashboard systems, your team works in a single environment. All development and hosting take place in the Netherlands, which matters for data sensitive Dutch organisations. For a step by step approach, read create a corporate press portal.

Verdict: how do the public details compare?

PR-Dashboard offers a published database size, Dutch hosting and a clear yearly price. Prowly now positions itself as the Semrush AI PR Toolkit, but its FAQ does not answer how many journalists are in its database. Prezly costs 300 dollars per month, billed annually, without a stated database size.

The platform has been trusted since 1999 and serves more than 1,500 users. With De Perslijst from 2,650 euros per year, you get a local, verifiable alternative to the rebranded international tools.

Read more: pr co newsroom from 450 euros a.